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lilly ajarova
Ms Ajarova has been the executive director of the Chimpanzee Sanctuary and Wildlife Conservation Trust. Courtesy photo

Tough Goals Set as Government Appoints New UTB Boss Lilly Ajarova

The State Minister for Tourism, Wildlife and Antiquities, Mr Kiwanda Godfrey Ssubi also announced the appointment of Mr Ochieng Bradford, the Director Corporate Affairs at Public Procurement and Disposal of Public Assets Authority, as the UTB deputy chief executive officer, replacing Mr John Ssempebwa
posted onJanuary 11, 2019
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By Kampala Post Reporter

KAMPALA. Ms Lilly Ajarova who has been been appointed as the chief executive officer of the Uganda Tourism Board (UTB) has been tasked to increase tourists in the country by a whooping two million by 2020.

Ms Ajarova replaces Mr Stephen Asiimwe who served the agency for about seven years and the new leadership is expected to 'hit the ground running' according to tourism minister Godfrey Kiwanda.

Reports suggest that Mr Asiimwe resigned to pursue further studies, although the Kampala Post could not independently verify this.

UTB is the government agency responsible for promotion and marketing of the country as the preferred tourism destination.

The State Minister for Tourism, Wildlife and Antiquities, Mr Kiwanda Godfrey Ssubi also announced the appointment of Mr Ochieng Bradford, the Director Corporate Affairs at Public Procurement and Disposal of Public Assets Authority, as the UTB deputy chief executive officer, replacing Mr John Ssempebwa.

“By next year, we expect them  to increase the number of tourists visiting the country by two million. At the moment, we get about two million arrivals. So, we expect to have four million tourists by the year 2020. They must make that happen,” Mr Kiwanda is quoted by the Daily Monitor.

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