By Justine Namara
MakeApp digitally removes all traces of makeup from photos. This app has caused something to stir among makeup lovers as they look at it as one of the sexist move that embarrasses women. There is generally a unanimous approval from ladies calling it a hate troll.
It is one of the latest controversial technologies that have caused rants from people who have used it and it has totally given them a not so amazing look. We are used to seeing celebrities preened to perfection, with glamorous gowns, voluminous blow-dries and, of course, immaculate makeup but this app takes a whole different twist.
After downloading the app, users can let MakeApp wipe away their own carefully applied 'face' on photos or for a more enjoyable experience, use it to add cosmetics instead with a variety of looks similar to Instagram filters. Except that these filters show you how you would look like without makeup on.
It works with both videos and pictures, and allows users to lighten the skin, minimise redness, or tone down harsh lipstick.
Vexed users took it to twitter complaining that this app will exacerbate insecurities and low self esteem.
“#MakeApp is a plot to make men think that all women are ugly” wrote one lady. Another lady said "So there’s an app called MakeApp that removes the makeup in pictures so people can 'see what you really look like' and of course it’s a fail,"
This app was created by Ashot Gabrelyanov who according to Business Insider defended the app saying that it is to help out stop human trafficking and was not created to hurt women.
He revealed that in most cases makeup disguises the age or identity of the trafficked people and this technology may help families and authorities identify victims for rescue.