Multichoice Boosts Content Catalog, Eyes Stronger Local Content Footprint

MultiChoice Uganda unveiled a new catalogue of wide-ranging content, including sports, movies and TV show. During the recent MultiChoice Africa Content Showcase, the entertainment company underscored the value its platforms like DStv and GOtv will continue to offer.

The new suite of content is being unveiled across multiple African regions. The company intends to strengthen its footprint on local content in all markets of operation. Homegrown shows are scheduled for regional channels such as Pearl Magic Prime, Africa Magic, Mzansi Magic, Akwaaba Magic, Maisha Magic, Abol TV, Kwenda Magic, Maningue Magic and Zambezi Magic.

Sports will also remain a key area of focus and viewers will continue watching leading international leagues like the DStv Premiership, English Premier League, Serie A, La Liga, the Bundesliga, Copa del Rey and Ligue 1. With school holidays approaching, kids can also look forward to a feast of educational, informative, and downright fun entertainment.

MultiChoice’s wide range of content offerings is built upon a vast network of national and international partnerships dedicated to providing content that enriches people's lives. Besides football, sports fans can look forward to F1 racing, NBA, UFC and WWE fights.

The Africa Magic Viewers' Choice Awards will reward outstanding performances in television, film, and entertainment from across the African continent. "We're proud of our latest content offering," said Fhulufhelo Badugela, MultiChoice Africa CEO. "The richness and diversity of our entertainment stem from constant engagement with the communities and the economies where we operate. We develop the African industry through initiatives like the MultiChoice Africa Accelerator Programme and the MultiChoice Talent Factory. This gives us a headstart in understanding our markets and helps us produce relevant content across B2B and B2C platforms."

The MultiChoice approach of creating relevant local content for its markets has seen the broadcaster produce more than 6,000 hours of local content in the past financial year, in 40 languages, across 50 countries, and reaching more than 100 million people every day. “Our content is about giving our viewers what they want, on a range of convenient technology platforms with ease of access and real value for money,” Badugela added.

Speaking at Uganda’s showcase, Hassan Saleh, the managing director of MultiChoice Uganda, said that the organization is steadfast in complimenting the quality of content with a great level of service to their customers. “We are committed to ensuring that our customers have access to uninterrupted, high-quality viewing experiences, with content delivered with the chief aim to inform, educate, entertain, and inspire people across the country,” he explained, adding, “Our investment in the latest technology has enabled us to provide our viewers with access to high-definition channels and streaming services like Showmax, the DStv App, making it easier for them to enjoy their favourite content on multiple devices, including smart TVs, smartphones and tablets.”

He continued: “At MultiChoice Uganda, we believe that by working together, we can continue to showcase the richness and diversity of Ugandan culture, creating a thriving film industry that contributes to the growth and development of the country. We are excited about the future and are confident that our partnership with you, will continue to thrive and grow."

MultiChoice Africa currently has a subscriber base of 21 million.