Multichoice Uganda on Friday showcased to the media and its viewers recent and upcoming content, new innovations and channels, as well as its investment in the local content space in Uganda.
The virtual event was held under the theme 'At Home, Anywhere in Africa: Local Stories, Worldwide Appeal'.
Multichoice Uganda revealed to its audience how through the year it has furthered its agenda to amplify and tell the African story across the continent.
The pay-TV company also outlined the plans for the next six months.
While speaking to the viewers of the showcase event, the Managing Director MultiChoice Uganda Hassan Saleh highlighted some of the previous achievements the company set out to accomplish.
These include launching a channel specifically created to promote and showcase locally created, written, directed and produced Ugandan and East African feature movies and series.
“During our last showcase, we promised you that we would launch a home-grown movie channel that speaks into the East African market. I am glad to inform you that we, in July, launched Maisha Magic Movies," the director said.
"This channel unlike any that we have seen in the region is dedicated to tell the African story in the form of feature films. I wish to extend thanks to our partners and everyone who is creating the exciting content we are delivering to our customers through this channel.”
In its bid to support local talent as well as cause a positive impact on Uganda’s film industry, Multichoice has provided aspiring filmmakers the chance and opportunity to learn and get skills from the best in the continent and worldwide.
Speaking about the MultiChoice Talent Factory, Hassan Saleh congratulated those that qualified for the 2022 intake.
“We have just announced our next intake of MTF students, and I am happy to report that the caliber of entrants from Uganda this year is outstanding. As a filmmaker, I urge you to be on the lookout for the Masterclasses that sit under MTF. I would also like to remind you that these opportunities are free for you and can propel your career further,” he said.
Colin Asiimwe, the company's head of Marketing, noted indicated that with the football season in full gear, customers of DStv and GOtv will have a wide range of leagues from Premier League, LaLiga, Serie A, not forgetting Europa and FA Cup, which are exclusive to MultiChoice Uganda.
Patricia Kiconco, the Head of Operations Customer Experience, urged customers to work with accredited personnel for installations.
“For payments, customers have the option to pay in advance for a month, two months, a quarter or longer in order to avoid being disconnected,” she added.
On the issue of recurring content, Kiconco said: “We pride ourselves in the great content we offer and we encourage our customers to explore new channels from those they typically watch on a day-to-day basis as a way to experience all that is in their bouquet.”
Unlike the previous showcases, this one featured performances from Uganda’s budding artist, Kohen Jaycee whose hit tune 'Not Letting Go' had its video directed by MTF alumni Aaron J Tamale and Casey Lugada, together with the gifted songwriter and a soulful performer Kenneth Mugabi.
Kenneth Mugabi, commonly known for his rich unique voice and his ability to deliver beautiful Afro-soul music, also shared nuggets on the role music plays in the film, seeing as quite a number of his music is used in the Sanyu series that airs on Pearl Magic Prime.
Mugabi said: "Music is indeed vital in film and as such film producers need to embrace the art of using the right music since it is what usually evokes emotion in the viewers."
MultiChoice Uganda says it's ramping up production to continue churning out more content for its viewers.