By Justine Namara
Over the years, Blankets & Wine event has gained a slew of devotees and most importantly, this event has become the place to display off-duty styles and a killer pair of nude booties.
This event’s fashion reputation was built on a foundation of social networking from famous alcohol brands, events companies, fashion bloggers to social media style stars and the resulting influx of images.
Social media sudden popularity created yet another immediate way to document Blankets & Wine fashion exploits, #B&W or #Blankets&WineKampala during the festival each year. You just can't avoid it, even if you're not in the middle of the desert.
Due to the open setting of the event, the traditional rules of fashion is fluid, often resulting in ensembles that look more appropriate for a beach than a fashionable bash. The free-wheeling vibe of the weekend inspires attendees to take the opportunity to get a little distinctive with their outfits. Such is the style of dress at ‘B&W’: the quirkier and more socially unconventional, the better.
While this fashion does provide an excess of visual delights, there are some particularly wacky or heedless ensembles we wish we could un-see. Like the ill fitting attire on totally wrong that seems to be only ‘acceptable’ within the confines of Lugogo grounds, but not one step outside.
One may ask, “How do these people leave their houses? The Blankets & Wine event exists in a cultural bubble where creativity to the point of being unusual is encouraged, but styles that are too eccentric immediately incite negative attention.
This event has forged a uniquely liberated style of dress, taking inspiration from established decades-old institutions. The dress code here tends towards booties, free-flowing dresses, and well, the least clothing possible.
Celebrities, models and socialites have attributed a very specific aesthetic to this fest. The ‘B&W’ style is an amalgamation of deliberate attention to detail and relaxed hippie-couture, exemplified by personal creativity. The dress code tends to break down into two over aching categories: the beach-bum artistic look and the casual couture mash-up look.
Street style stars Bettina Tianah and Sheila Gashumba capture the latter perfectly, combining elegant elements like printed crop tops and full, vibrantly coloured dresses and casual footwear.
Though Blankets &Wine originated as a casual, counterculture spectacle, it’s style has encouraged attendees to parade designer wares in a low-key fashion.