By Elizabeth Kabibi
The Ministry of Tourism, Wildlife and Antiquities together with its agencies; Uganda Tourism Board (UTB), Uganda Wildlife Authority (UWA) and Uganda Wildlife Education Centre (UWEC) in partnership with the private sector have put out a number of offers for the Christmas and New Year breaks.
The Executive Director, UTB, Stephen Asiimwe, while addressing members of the press at the Uganda Media Centre on Tuesday said that UTB will be sharing some of these offers on their website; www.visituganda.com.
Asiimwe added that UTB is working with other bodies among which are; the Uganda Hotel Owners Association (UHOA) the Association of Uganda Tour Operators and Uganda Community Tourism Association to make sure that there are festive season packages.
“We call upon all tourism businesses to give great promotions and not to unnecessarily raise prices,” Asiimwe said.
The head of Marketing UWA, Steven Masaba who also briefed the press said that UWA is carrying out a festive season campaign dubbed Experience and Adventure in the Wild to promote domestic tourism through awareness.
Masaba said that this campaign targets to market mainly the Savannah National Parks whose main activities are; Game Drives, Boat Cruises, Nature Walks and Hiking. At a price of Shs.11,000, a member of the East African Community can enjoy all these and a night in the tents.
“However, there are many more such as; bird watching, rafting, spot fishing, gorge walks, filming, research and experiential tourism such as mangoose and lion tracking, among others,” said Masaba.
Masaba also said that they are working on a project to have an online gorilla availability platform; a medium where one can view gorillas online, and if they pick interest, they are able to book a visit online.
Masaba also clarified that Uganda's tourism prices are competitive as compared to all neighboring countries and that they plan to maintain them for at least the next two years.
Others present at the briefing were the Chairperson UHOA, Mrs. Susan Muhwezi, the President of UTA, Boniface Byamukama and Cynthia Tumwine, a representative from Jumia Uganda.