Uganda is set to participate in the IMEX, the largest trade show in Europe for the meetings and events industry.
The event, which brings together global event planners and buyers with significant buying power is slated for May 31 - June 2 at the Messe Frankfurt.
Uganda Tourism Board says the business events sector has faced enormous challenges in the past two years as a result of the global pandemic and IMEX Frankfurt 2022 is the platform that relaunches the sector to the world.
Besides UTB, Uganda will be repres by Uganda Convention Bureau, the Ministry of Tourism, Wildlife and Antiquities and private sector role-players including leading Professional Conference Organizers and Destination Management Companies.
“Uganda has everything needed to host a large congress and to entice your business event delegates you will discover our unique experiences for pre-post tours ... and your incentive travel programmes,” says UTB Chief Executive Lilly Ajarova.
"Mountain Gorillas, water safaris beneath the iconic Murchison Falls, tree climbing lions, a lodge positioned in the midst of the raging waters at the source of the great Nile River, and a vibrant Kampala nightlife - just some of the incredible experiences waiting to be discovered in Uganda."
Uganda will be at stand C600 where it will be showcasing its unique and rare beauty.