UBL announces media competition ahead of 75th anniversary celebrations

As part of the activities leading to Uganda Breweries Limited’s 75th-anniversary celebrations, the beer manufacturer has organized a media competition to reward journalists.

According to an official statement, the competition dubbed UBL@75 media is aimed at rewarding journalists with iconic memories or experiences of UBL or any of its brands, with cash prizes totaling up to Shs7.5 million.

“Media has been instrumental in the success of this 75-year journey. This competition is meant to appreciate and reward journalists for walking the journey with us as we recreate old memories that we have shared together,” said Juliana Kagwa, UBL Corporate Relations Director.

“To participate, journalists have to submit iconic footage from past UBL events held in the 70s, 80s, 90s or early 2000s, or share a story with pictures of their most memorable experience of UBL or any of the UBL Brands to stand a chance of winning.”

The UBL@75 competition is open to all members of the press from television, print, radio, and online newswires.

To participate, journalists will tell a story in 500 – 700 words, citing their most memorable experience of Uganda Breweries Limited or any of the UBL Brands.

“Articles submitted with images stand a higher chance of winning,” officials said.

Alternatively, a journalist can share iconic footage from past UBL events held in the 70s, 80s, 90s, or early 2000s.

“The footage should be put together in a 3-5 minutes video to stand a chance to win,” officials said.

Entries will close at midnight on January 18, and they are to be submitted via email to submissionsat75@diageo.com.

“Entries are limited to one entry per person and must be accompanied by a completed submission form available on the UBL website – www.ugandabreweries.com.  Terms and conditions apply,” reads an official statement.

The company will run a number of activities under the “Brewed by Uganda” to highlight the past, present and future of the brewery establishing its mark as a leading manufacturer.

The celebrations will lead up to the company’s 75th anniversary on July 27.

Registered in 1946, Uganda Breweries Limited has become one of the greatest truly Ugandan iconic brands dedicated to celebrating and transforming lives in Uganda, East Africa, and internationally.

“Uganda Breweries Limited is standing on the shoulders of strong giants, both people, and brands, who we need to honor and celebrate for they gave us a strong foundation,” said Alvin Mbugua, the Uganda Breweries Managing Director.

“We appreciate the support and commitment of our different stakeholders including consumers, distributors, farmers, suppliers, service providers, communities and government, who have walked with us on this journey for more than seven decades, and we are honored to continue being of service in the coming years.”

UBL’s product portfolio has grown over the years from one brand – Bell brand in 1950, to becoming the biggest alcoholic beverages company with the richest brand portfolio consisting of 10 beer brands, 42 spirit brands, 3 ready-to-drink brands, and 1 non-alcoholic beverage. 

“You don’t thrive in business for 75 years by becoming antiquated and old, but quite the opposite – by staying on the forefront of innovation, and always seeing the next big thing in service, process or operations before it becomes a trend, as Uganda Breweries Limited has always tried to do,” Mbugua said.

The “Brewed by Uganda” celebration will also feature a multi-dimensional expedition dubbed, “The Coaster Sound System” bringing together the old-hands and the young progressives to brew a new sound of celebration, all while telling the beautiful story of the UBL journey and the community UBL has brought together.