UTB Introduces 'Explore Uganda' Campaign to CHOGM 2022 in Rwanda

Uganda Tourism Board (UTB) is working with the Uganda High Commission in Kigali to showcase Uganda’s tourism potential during the 26th Commonwealth Heads of Government Meeting (CHOGM) 2022 in Kigali under the theme ‘Delivering a Common Future: Connecting, Innovation, and Transforming'.

The CHOGM 2022 will take place from June 20-25.

On Sunday evening, the High Commission and UTB hosted a Uganda Night at the Chancery in Kacyiru and unveiled the new Pearl of Africa Destination brand dubbed 'Explore Uganda' to over half a million potential travelers in the city of a thousand hills.

Uganda’s tourism private sector will also participate in networking opportunities during the Street Festival that will showcase Uganda’s unique cuisine, culture and tourism potential in partnership with the Uganda Tourism Association.

Rwanda is the second leading source market for Uganda after Kenya fetching over 22,660 tourists in 2020 following a significant decline in arrivals in 2019. Both countries share common transboundary ethnicity, history, culture and natural resources.

“Uganda’s participation in CHOGM 2022 is an excellent opportunity to promote Uganda’s tourism opportunities under the 'Explore Uganda' destination brand and to communicate to CHOGM 20022 delegates about the transboundary tourism products between the two nations,”said Ambassador Anne Katusiime, Uganda’ deputy High Commissioner to Rwanda.

UTB Chief Executive Lilly Ajarova applauded the High Commission for spearheading Uganda’s tourism promotion during the CHOGM 2022.

“The event and its side activities will create amazing tourism opportunities for Uganda’s public and private sector stakeholders but also promote intra-regional travel between the two states," she said.

"The East African Community has also developed a joint marketing strategy that will position East Africa as one a single tourism destination. Member states will create itineraries that include exclusive tourism experiences across the six countries. Travel in the region has also been enhanced by the East African Tourist Visa between Uganda, Kenya and Rwanda.

During the event, commonwealth leaders will reaffirm their common values and agree on actions and policies to improve the lives of their citizens.