Vivo Energy Uganda has earmarked up to Shs300 million that will be doled out in a 12-week campaign aimed at rewarding over 40,000 boda riders for their role in society.
Dubbed “Shell Advance Kapo W’ekibuga”, the campaign is a continuation of the “Gwe Kapo” promotion that commenced in 2017 to recognize, appreciate and reward boda riders for the role they play in many peoples’ lives across the country.
Speaking during the launch of the campaign at Shell Kawempe, Alex Tusingwire the brand manager in charge of lubricants at Vivo Energy Uganda hailed Boda riders.
“Boda boda riders are one of the essential parts of our community as they support us in sustaining businesses through offering transportation and delivery of goods and services. These unsung heroes run our towns and keep us going on our daily hustles and yet they still do not get the appreciation and recognition they deserve,” he said.
“Through this campaign, we are celebrating and extending our appreciation to the boda riders for being true heroes in our community.”
The company will also will run a boda boda promotional offer called “Wangula nga Kapo” where participating riders will stand a chance to win brand new motorbikes, fuel, and reflector jackets, among other amazing prizes.
To enjoy this promotional offer, riders simply have to service their bikes with Shell Advance motorcycle oil at any participating outlet, fill out their details in a service entry coupon and drop them off in the designated promotion drop boxes.
Each participating rider will receive an SMS confirming entry into the weekly draw for a chance to win a brand-new motorbike among other amazing prizes. A total of 15 brand new motorbikes will be given away over the 12-week campaign period.
“Vivo Energy Uganda remains diligent in its commitment to delivering better services to the boda rider at our Shell service stations. Over the years, we have added dedicated boda fuel points, dedicated boda service points with a specialized mechanic, free cash change and a loyalty rewards programme at select retail sites in our network all for our boda rider customers,” Tusingwire said.
“We are constantly working to improve these services and seek to add even more offers that are relevant to the boda riders so that they can get the ‘Kapo’ experience that they truly deserve at Shell.”
The Shell Advance Kapo W’ekibuga (Boss of the City), the campaign will run across more than 170 participating outlets including 73 Shell service stations and over 100 independent bike garages.