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Generative AI

Google Brings Generative AI to Search in Africa

Access via Chrome desktop is available today, and access through the Google app will be enabled over the coming week.
posted onNovember 9, 2023

Google has announced that is rolling out its Search Generative Experience (SGE) in the SSA region.  The AI-powered experience is available in English as an opt-in experiment in Search LabsThis type of AI refers to deep-learning models that can generate high-quality text, images, 3D renders and other media content based on the vast amount of data they were trained on.

The purpose is to create content, as opposed to other forms of AI, which might be used for different purposes, such as analyzing data among other things. Google says this powerful new technology can unlock entirely new types of questions that Search could not previously answer and transforms the way information is organized in Search to help people sort through and make sense of what’s out there.

“With new generative AI capabilities in Search, we’re now taking more of the work out of searching. We’re imagining a supercharged Search that does the heavy lifting for you so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily," Wambui Kinya, Google's GM for Search in Africa, said.

''This Search Generative Experience is the first step we’re taking in this journey, and part of our vision to make Search radically more helpful. We’re excited to bring this to the SSA region, and look forward to receiving feedback and iterating on the experience alongside our users over the next few months.”

With SGE’s generative AI capabilities in Search, people will see an AI-powered overview of key information to consider, with links to dig deeper. Google is bringing SGE as an experiment in Search Labs, available on Chrome desktop and the latest version of the Google App on Android and iOS.

Access via Chrome desktop is available today, and access through the Google app will be enabled over the coming week. People can opt in to try it out and share feedback directly with the teams working on it. Simply tap the Labs icon in the Google app or Chrome desktop and visit to learn more.


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