Govt to Prioritise Tourism as Uganda’s Economic Game-Changer

Deputy Speaker Thomas Tayebwa has vowed to prioritise Uganda's tourism sector, pledging increased government funding to transform it into a key economic driver.

Speaking as the chief guest at the Ekkula Sustainable Tourism Awards 2024 at the Sheraton Hotel in Kampala on Friday, 15 November 2024, Tayebwa commended the sector's resilience despite limited government support.

“Even with limited funding, you are doing a tremendous job. You are travelling all over the world, marketing our country and delivering a masterpiece that is attracting many people to this beautiful country of ours,” he said.

Tayebwa revealed that tourism would be a government priority in the next financial year due to its immense potential to boost Uganda’s economy. He noted that tourism, alongside agriculture, minerals, and science and technology, has been earmarked as part of the "ATM" sectors—key areas aimed at exponentially increasing national revenue.

“We have resolved to make tourism a priority. Last financial year, the sector brought in $1.4 billion. But we envision tourism contributing $50 billion by 2050. This requires heavy investment, and the government is ready to step up,” Tayebwa stated.

Infrastructure and branding investments

The Deputy Speaker highlighted planned investments in marketing, branding, and infrastructure development to elevate the tourism sector. Among these are plans for new airports and aerodromes, including a public-private partnership to construct an airport in Kasese.

“It is high time we came in. If we are to milk a cow, we must feed it. We cannot achieve much by merely giving speeches. We are now walking the talk,” Tayebwa added.

Recognising excellence in tourism

The Ekkula Sustainable Tourism Awards recognised achievements within the sector. President Yoweri Museveni received the Ekkula Sustainable Lifetime Achiever Award 2024 for his contribution to promoting tourism.

Eliot Mugisha was awarded the Sustainable Tourism Youth Championship for his efforts in advancing tourism in Uganda.

Tayebwa assured the tourism community that the government is committed to supporting their efforts. “The next billionaires will come from tourism. We are committed to making this sector a top contributor to our economy,” he said.

He also emphasised the need to enhance Kampala's image as a welcoming first point of contact for international visitors, describing it as the “sitting room of the country.”

“We cannot have a dirty Kampala or one with potholes and expect people to appreciate our country. The moment you land in Entebbe, the experience must be transformative. We have invested heavily in decongesting the city, and this must reflect in its overall look,” Tayebwa concluded.