MultiChoice Uganda celebrated the first anniversary of Pearl Magic Prime in style at a red-carpet event held at Mestil Hotel in Kampala.
The channel whose content is majorly tailored for the Ugandan market has positively impacted the film industry and contributed to its growth as well as its revival overall.
Hassan Saleh the managing director of MultiChoice Uganda reiterated their commitment to delivering quality entertainment.
“This viewership goes to show that there is great demand for good Ugandan content, but also goes to show that the Ugandan market can produce great content,” he said.
Pearl Magic Prime was launched in February 2021 shortly before the second lockdown was reinstated, boosting demand for content as people remained home due to restrictions.
“Despite the challenges presented by the Covid-19 pandemic, our content creators were steadfast in delivering on their commitments,” said Saleh.
The vetting of content by MultiChoice has also pushed the film makers to produce and deliver quality content evidenced by the awards and accolades the shows aired on the channel have received overtime.
“Heavily sought-after shows like Prestige and Sanyu have aired over 200 episodes with both shows running their second seasons as we speak. Both shows have earned a variety of accolades in Ugandan awards. Sanyu has international recognition for its quality of production with a 9.6/10 rating on the International Movie Database (IMDb),” said Saleh.
At the event, new Ugandan shows will be aired on the channel were unveiled.
“As we roll into 2022, our promise to continue showcasing local content like you have never seen remains steadfast. Come April, The Salvador Show and Kojja -- two great new shows will go live on Pearl Magic Prime. The Salvador Show, uniquely designed as a comedy talk show -- will be one of its kind on the Ugandan scene with 45-minute episodes of celebrity interviews tackling topical issues. Kojja, derived from the title given to uncles in central Uganda, will have the Kojja unpack different relationship instances per episode with a touch of comedy to it,” Saleh said.
Eng Irene Kaggwa Sewankambo, the executive director of Uganda Communications Commission, commended MultiChoice Uganda.
“UCC has had a long-standing relationship with MultiChoice Uganda, witnessing their growth over the years in terms of launching more channels, creating learning opportunities for the young talents through their MultiChoice Talent Factory initiative, amongst other developments. The investments put into the growth and visibility of Ugandan stories across Africa have made you a brand to be immensely proud of. Well done!”