Imperial Leather Launches New Men's Grooming Products

Imperial Leather has unveiled new specialized grooming products for men and the offerings include soaps, shower gels, and lotions.

The healthcare brand, which branched into the male grooming category in 2015, says it wants to produce products that will help men appear more confident through personal hygiene.

In a statement, officials said the soaps, shower gels, and lotions will be available in three variants: Intense Cool for men who want a fresh feeling all day long, Sport for men who want to feel energized as they push their body to the maximum, and Fresh Burst which gives 100% protection from body odor.

These products offer an unmatched cooling sensation and 25 hours of freshness, according to African Queen Managing Director Innocent Tibayeita.

“We are excited about this latest innovation by Imperial Leather and thrilled to offer our Ugandan consumers the best quality, and deliver the best experiences with all our offerings,” he said.

The brand has made wide-ranging upgrades to give it a facelift and improve on-shelf appeal for consumers and the products are available countrywide.