EU Ambassador Showcases Kisoro Coffee as Museveni Demands End to Raw Exports

Andrew Matege·Africa·

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EU Ambassador Showcases Kisoro Coffee as Museveni Demands End to Raw Exports

President Museveni Pushes for Value Addition as Uganda-EU Celebrate 50 Years of Partnership.

Photo: Courtesy of PPU

President Yoweri Kaguta Museveni has urged the European Union to back Africa’s industrialization, warning that exporting raw materials stunts the continent's economic potential. Meeting EU Ambassador H.E. Jan Sadek at State House Entebbe during the Golden Jubilee partnership celebrations, the President called for joint investments in value addition, while the EU envoy showcased top-selling Kisoro coffee as a prime example of successful trade evolution.

President Yoweri Kaguta Museveni has demanded a major shift in Africa's trade relations with the West. He wants European partners to prioritize industrialization and value addition on the continent. The President made the remarks during a meeting at State House Entebbe.

He hosted the European Union (EU) Ambassador to Uganda, H.E. Jan Sadek. The envoy led a delegation to brief the President on a major milestone. The team is marking 50 years of partnership between Uganda and the European Union.

The Strategic Shift

President Museveni criticized the continuous export of unprocessed raw materials from Africa. He described this persistent trend as a historic policy mistake by African leaders. He noted that the practice keeps the continent poor despite decades of independence.

The President urged Western nations to view Africa as a wealthy strategic partner rather than a impoverished donor recipient. He explained that a prosperous Africa benefits global business and trade.

“The total GDP of Africa is only $ 3.6 trillion for a population of 1.5 billion people. This is really not good.”“Why should you want to trade with a poor man? Why shouldn’t you want your partner to be rich so that you can both benefit?”

The President committed to keeping Uganda on a strict path of industrialization. He also highlighted infrastructure like the meter gauge railway as a critical area for European investment.

A Evolving Golden Jubilee Partnership

H.E. Jan Sadek congratulated the President on his political victory and leadership. He praised Uganda’s growing influence on the global stage. The Ambassador noted that the bilateral relationship has transitioned from a donor-recipient dynamic into a robust economic partnership.

Trade between Uganda and the EU has expanded significantly. The trade volume grew from 500 million euros to 1.5 billion euros over the years.

Uganda-EU Celebrate 50 Years of Partnership.
Uganda-EU Celebrate 50 Years of Partnership.Photo: Courtesy of PPU
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During the briefing, H.E. Jan Sadek presented a practical example of value addition. He showcased packaged roasted Ugandan coffee from Kisoro. He noted that the product ranks among the best-selling coffee varieties in Europe.

“Currently our relationship has moved on from a donor relationship to partnership in trade, investments and the economy.”

Future Commitments

The European Union plans to expand its development footprint in Uganda. The envoy announced future support for infrastructure, healthcare, and the upgrading of 200 schools. The EU will also support the upcoming AFCON 2027 tournament through regional sports infrastructure.

The delegation sought guidance from the President to shape the next 50 years of cooperation. The EU will open a new office in Kampala later this year to cement this commitment.

“We want to remain here for the coming 50 years, reliable and predictable for Uganda in a world that is not always stable.”
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