Cairo International Bank rebrands to Cairo Bank Uganda to widen scope

Cairo International Bank has rebranded to Cairo Bank Uganda Limited, with the changes taking effect on September 1. In the changes, the bank changed its logo, slogan, and brand color.

Cairo Bank Uganda Limited is a subsidiary of Banque Du Caire (BDC), one of the largest banks in Egypt with a balance sheet of over $12 billion dollars. It expanded to Uganda with an eye on stretching its presence across the continent while providing an entry point into the COMESA market for a wide range of its customers.

The rebranding has come after the Bank underwent a comprehensive restructuring process in 2019. The restructuring aimed at “boosting operational efficiency and positioning it to be able to sustainably grow and offer competitive products and services” with an eye on “being the ‘preferred small and medium enterprise Bank in Uganda’”.

In 2019, shareholders injected more cash into Cairo Bank Uganda Limited, which was the Bank move into a new fit for purpose head office with a renewed brand identity. It also procured and implemented a world-class new core banking system and hired personnel at the executive and middle management levels with proven industry experience to support and execute the transformation journey.

“The re-brand means the Bank is now positioned to leverage on a strong shareholder relationship and be part of a larger group with a strong global network and supporting millions of customers by opening their doors to endless opportunities. Our customers can continue banking with us as confidently as they always done but also count on new innovative and exciting product offerings to the market and enjoy the advantages of banking with a brand that is part of a multinational group,” reads an official statement.

The bank will continue to play a critical role in supporting the lifeblood of the economy which is the Small and Medium Enterprises (SMEs), according to Ahmad Nada Maher, the Managing Director of Cairo Bank.

“Our customers can look forward to a new, refreshed banking experience which will include a wide range of new innovative products and services, internet banking, exciting partnerships with fintechs and aggregators to provide mobile payment and cash management solutions,” he said.