KCB Bank Uganda injected Shs5 million into the Young Silverback Competition to support the Digital category
The competition is an initiative of the Uganda Advertising Association (UAA) and it aims at creating a platform for young creatives to showcase their skills and identify and nurture talent in the advertising industry by bridging the gap between brands and young creatives.
Sylvia Nashuha, the marketing manager of corporate and business at KCB Bank Uganda, said that they are "pleased to collaborate with UAA to foster an environment that mentors and encourages the growth of the creative industry through engagements like the symposiums, the Young Silverback Competitions, and the various initiatives that the association champions.”
She added: “We were impressed with the well-thought presentations from all the teams, including that of the digital category which pitch was done by the Pen & Ink team, comprising of Rhoda Musiima and Manzi Mugisa who were tasked to create an integrated digitally-led campaign in 24 hours. Participants did not disappoint when they showcased how brands can utilize technology to provide creative solutions that align with the technological evolution and digital communications.”
According to her, the financing is to support UAA's vision of identifying top talent.
Other individuals who will compete in the Cannes Lions include Martha Aheebwa and Lynn Nasirumbi of the Matriarch team, and Ivan Sekatawa and Nalukwago Gwonyoma from the I&E team.
According to Frank Muthusi, the Group CEO of fireworks Adverting Uganda and UAA Chairman, the association has taken positive strides and invested in professionalizing the advertising industry through joint efforts with industry experts in Uganda and across the region.
These have shared industry knowledge through webinars and various events organized by UAA with the intention of growing the industry to offer value to the various stakeholders who are part of the industry’s value chain.
Muthusi said: “We are pleased to organize the inaugural Silverback Awards, which are designed to recognize agencies that have executed creative and award-winning campaigns for and on behalf of the clients they serve. We have extended the same concept to the young creatives in the industry through the Young Silverbacks Competitions."
In the Young Silverbacks Competition, six individuals excelled in seven categories comprising the PR, Design, Film, Marketers, Media, Print, and Digital concepts.
The six will represent Uganda at the 2022 Cannes Lions competition in France.
